Asobi is a creative consultancy specialising in product design and brand management. We have instilled our knowledge and experience in more than a hundred projects in such diverse areas as furniture manufacture, lighting, tableware, giftware, sport, sanitary technology and the medical industries. 

Always seeking fresh perspectives, we combine our holistic, market-focused approach with the constant exploration of new materials, technologies and methods, including new ways to use existing technologies. Our aim is always to create unique products that provide unique product experiences.

Partnership with Asobi enables companies to develop successful business strategies and a dynamic corporate culture, to communicate effectively and maintain their creative edge in an ever-changing marketplace.

Asobi made its international debut in 2005 with the captivating Isle Lounge sofa, a product that has since been exhibited around the world at the most forward-thinking design events, such as the London Design Festival, Il Salone Milan, IMM Cologne and ICFF New York; it has also been featured in all the most prestigious design and architecture magazines.

Additional recognition for Asobi came the following year in I.D. Magazine’s Annual Design Review 2006, with an award for Gwig, a small futuristic LED pendant light.